Amandine

An upscale brand for a coastal restaurant

Overview

Amandine is a brunch restaurant and bakery located in the luxurious coastal village of La Jolla, California. The business is inspired by modern Parisian decor and has a bright and feminine design in an inviting outdoor setting. Amandine targets trendy mid-to-upper class women, ages 30-45, seeking a celebratory setting for their unrushed brunch and cocktail hour with their friends.

Approach

To communicate the client’s welcoming and french-chic vision, I modified a serif typeface, Ambroise, for the main logo because of its contemporary and sophisticated design and playfully embellished ball terminals. The modifications include character width and height changes, serif reductions and connections, ball terminal play, kearning, and ligature explorations. Furthermore, the menu layouts are uncrowded and cleverly gridded, creatively incorporating column-play and color shifts.

Category
Restaurant
Personality
Bright
Sophisticated
Welcoming
Feminine
Deliverables
Logo/Branding
Menu
Social Media
Website
Coasters
To-Go Cup
Matches
Typefaces
Ambroise
Lemon
Gotham
Keywords
Quality
Social
Unrushed
Modern Parisian

Amandine

An upscale brand for a coastal restaurant

Overview

Amandine is a brunch restaurant and bakery located in the luxurious coastal village of La Jolla, California. The business is inspired by modern Parisian decor and has a bright and feminine design in an inviting outdoor setting. Amandine targets trendy mid-to-upper class women, ages 30-45, seeking a celebratory setting for their unrushed brunch and cocktail hour with their friends.

Approach

To communicate the client’s welcoming and french-chic vision, I modified a serif typeface, Ambroise, for the main logo because of its contemporary and sophisticated design and playfully embellished ball terminals. The modifications include character width and height changes, serif reductions and connections, ball terminal play, kearning, and ligature explorations. Furthermore, the menu layouts are uncrowded and cleverly gridded, creatively incorporating column-play and color shifts.

Category
Restaurant
Personality
Bright
Sophisticated
Welcoming
Feminine
Deliverables
Logo/Branding
Menu
Social Media
Website
Coasters
To-Go Cup
Matches
Typefaces
Ambroise
Lemon
Gotham
Keywords
Quality
Social
Unrushed
Modern Parisian

Process

The Brand Personality for Amandine is sophisticated, inviting, and feminine. Collecting inspirational images for the menu, ambiance and environmental design helped ensure the client’s vision was being met.

Logo & Branding

For the main word mark, starting with Ambroise, I explored several modifications –serif lengths, ball terminal play, kearning, widths and heights, and ligatures– in order to highlight the typeface-’s elevated playfulness.

Colors

The colors evoke a vacation feel while also aligning with the mature female target; the dark blue reminiscent of Parisian cafes with their emblematic woven chairs; a corally pink to amplify customers’ baked cravings; secondary lighter colors to soften and add contrast.

Typography

The typefaces selected for this brand include: Ambroise for the wordmark, a classy and perky serif; Lemon, a fun and youthful sans-serif unicase, for the crest and social media; and Gotham, a modern and reliable geometric-sans-serif, for the menu.

Digital Experience

The main goal for the website is to get customers through the door, so I designed a website primarily focused on the menu, locations, and reservations. I concluded that all other information would be conveniently displayed by review sites, providing free social proof for the business.

Social Media

Selling a crave-worthy lifestyle with images and copywriting that make the experience irresistible was the goal for the social media posts.

View More Projects

Looking for a creative partner?

Let's connect.

Discuss a Project
Say Hello!
(619) 786-8730

giulianaschroeder@gmail.com

Social Media
Navigation

work
about