Rosa Mexicana (RM) is an e-commerce brand that creates purposeful handmade goods. RM creates opportunities for artisans in Mexico to earn income by bringing their products and stories to our markets through long-term, fair trading relationships.
Its name is a tribute to Mexico’s rich, vibrant, and sabrosa y vale madres culture. To its powerful and nurturing women. Translated as Mexican Pink, RM is fierce, feminine and fresh. From the bugambilia, the taxis, pueblo magico architecture, textiles, papel picado or candy, its a color that has represented mexico since the mid 1900’s. Wear it with pride. Leading with the vibrant pink and adding other bright latino rich colors, such as the ..... , this brand appeals to the friendly, young, and vibrant twenty somethings. The targer is a traveler or aspiring traveler, mexico lover, spunky mid income 26-42 yr old. Font, imagery, graphic elements…
Rosa Mexicana (RM) is an e-commerce brand that creates purposeful handmade goods from Mexico. RM creates opportunities for artisans to earn income by bringing their products and stories to other markets through long-term, fair trading relationships.
Its name is a tribute to Mexico’s rich and sabrosa culture. To its powerful and nurturing women. Translated as Mexican Pink, RM is fierce, feminine and fresh. From the bugambilia, taxis, textiles or pueblo magico architecture, mexico’s cultural vibrancy is notable. This brand appeals to the friendly, young and vibrant twenty somethings. The target is a young traveler, spunky mid-income 20-30 year olds.
The literal vibrancy in the name, translated as Mexican Pink, as well as the tactful and embellished nature of the company being handmade goods, aided my evolution of the branding guide. I determined the brand colors needed to be loud, the logo highlighting the ever-loved pom poms, and the website design funky.
For the logo, I selected the young serif Ambroise, and modified the ball terminals to reflect the pom pom goods sold by the company. The jack rabbit arose from the renowned Otomi textile characters, making a reference to it’s authentic link to local artisans.
In order to successfully excecute this fun and vibrant brand, I needed to better comprehend what made it unique, so completed a comprehensive analisis, auditing competitive brands, as well as finding a gap in the market.
I provided two distinct personas within the targeted range in order to ensure the brand and website design continuously appealed to the clients range.
The main focus for the E-commerce site was for the customer to shop, and thus find the shopping catergory section as easily as possible, as well as be inspired to shop through every click and scroll. This sitemap shops every section of the website with the same CTA.
Here I show how I begin to dissect the businesses’ website journey –in both desktop and mobile design –, starting with the landing page , continuing onto the catalogue, item details, quick purchase view, shopping cart review and checkout.
I designed an e-commerce website from homepage, shopping catalogue, description, all the way to checkout and shipping. The main objective in designing the website was making an attractive and hip website that would inspire easy breezy shopping as quickly as possible. Some strategies applied to stand out or to manipulate focus to our target call to actions were adding the organic blobs, as well as use of brand colors and design elements.
I designed two separate monthly email blasts for Rosa Mexicana, that would facilitate the business’ monthly communication with their clients and followers. The main design was to provide a simple template with a feature article, followed by 3 announcement or blog type pieces zig zagged similarly to the main website’s landing page.